Featuring 24 award-winning public relations and communications cases, this book showcases public relations campaigns executed by well-known Chinese and international brands such as Huawei, Tencent, BMW etc. It is the first case studies book published in English that complies winning cases of the annual Golden Flag Award in 2019 -2021. Representing the highest level in China's public relations industry, the selected cases demonstrate how public relations practices can help build effective communication and successful businesses in China, and how businesses can tell their own brand story in shaping their future corporate image within the Chinese market. The book will be of interest to the industry professionals as well as anyone working to foster intercultural communication in today's globalized world.
The E-book Public Relations Case Studies has come online at VitalSource, the world’s largest online platform of teaching materials. VitalSource provides online teaching materials and courses for thousands of institutions and millions of students in more than 240 countries and regions across the globe.
Since the global release of the Golden Flag Award English Case collection Public Relations Case Studies, it has won the favor of well-known business schools in the United States, Europe and Asia. Up to now, a total of 115 university professors have adopted this book as a teaching reference book, including 44 well-known Asian universities and 23 well-known European universities. There are 38 well-known universities in North America, 9 well-known universities in Oceania, and 1 well-known university in South America, which greatly enhance the international influence of the listed brands.
