Featuring 24 award-winning public relations and communications cases, this book showcases public relations campaigns executed by well-known Chinese and international brands such as Huawei, Tencent, BMW etc. It is the first case studies book published in English that complies winning cases of the annual Golden Flag Award in 2019 -2021. Representing the highest level in China's public relations industry, the selected cases demonstrate how public relations practices can help build effective communication and successful businesses in China, and how businesses can tell their own brand story in shaping their future corporate image within the Chinese market. The book will be of interest to the industry professionals as well as anyone working to foster intercultural communication in today's globalized world.
The E-book Public Relations Case Studies has come online at VitalSource, the world’s largest online platform of teaching materials. VitalSource provides online teaching materials and courses for thousands of institutions and millions of students in more than 240 countries and regions across the globe.
