The Golden Flag Award (GFA) was founded in 2010 to celebrate the best public relations practices in Chinese market each year. After 12 years, it has become the most widely-recognized brand communications award in the branding, public relations, and marketing industry.
Under the concept of branding upwards, the Golden Flag Award selects excellent communication examples that are leading innovation and development in branding, public relations, and marketing, showcasing brand influence and brands that drive market growth, and advocates for more organizations to promote social impact along with branding upwards.
Since its founding, the Golden Flag Award has gathered many Fortune 500 enterprises for its professionalism and authority.
After the award came out in the international stage in 2018, it has provided Chinese PR and marketing cases as examples and references for professionals around the world, and created a channel for them to communicate with each other.
Golden Flag Award is committed to discovering excellent communication cases where the brands grow on innovation, create values through sustainable growth, and internationalize themselves with a global vision.