In 2016, the Golden Flag Award goes global, taking overseas cases while showcasing China's best practices in brand communication on the international stage. The move helps promote cross-border sharing and cooperation between Chinese and global brand leaders.The Golden Flag Brand Research Institute organizes industry experts to visit overseas every year. By sharing brand public relations and marketing cases from China, it promotes international industry exchanges, expands international cooperation networks, and conveys Chinese brand stories from a business communication perspective.

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