2024 Most Publicly Influential Brand Communication Case Studies (Chinese Version) is the only casebook in the field of brand communication that has been published continuously for 11 years. It is one of the most popular tools for professionals, and has been selected by many universities and colleges as a supplementary textbook to bring brands to campus.
- From 2013 to 2024, 53 Golden Flag Award-winning cases have been included in university textbooks, such as a new form textbook of “13th Five-Year Plan” of Zhejiang Province, Fudan University and Zhejiang University of Technology and the serial books for the study of branding cases in China.
-
Golden Flag "Mentors on Campus" Public Welfare Program invites brand leaders to universities, bringing the most current industry cases into the classroom. This initiative empowers university talent development, employment, and career growth, while enhancing the positive influence of the companies and the brands on the younger generation. Since the program's launch in 2022, speakers from 49 companies, including McDonald's, Mondelez, Mars, Neusoft Medical, UBS SDIC, Thermo Fisher, and Ogilvy, have delivered 77 lectures across 11 universities, including Fudan University, Zhejiang University, South China University of Technology, and Lanzhou University, as of December 2024.
