Every year, we publish a collection of award-winning cases and present it to university teachers and students of advertising, PR, marketing and communication both as materials for teaching and as references for research. This enables us to help cultivate more communication elites and promote the integrated development of industry, universities and research institutes.

Up to 2022, we have published nine collections, and 40 of the cases therein have been included in university textbooks, such as a new form textbook of Zhejiang Province and the serial books for the study of branding cases in China.

The organizing committee of Golden Flag Award has launched the “Mentors to Campus” non-profit program to invite leaders of award-winning cases to universities, share the latest cases with students and teachers, and contribute to the cultivation of future PR and marketing professionals. This program has received enthusiastic responses and extensive praises from enterprises and university teachers and students.

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