2024 Most Publicly Influential Brand Communication Case Studies (Chinese Version) is the only casebook in the field of brand communication that has been published continuously for 11 years. It is one of the most popular tools for professionals, and has been selected by many universities and colleges as a supplementary textbook to bring brands to campus.
From 2013 to 2024, 43 Golden Flag Award-winning cases have been included in university textbooks, such as a new form textbook of “13th Five-Year Plan” of Zhejiang Province, Fudan University and Zhejiang University of Technology and the serial books for the study of branding cases in China.
The Golden Flag Award's “Mentors to Campus" program brings the most vivid case studies into the classroom, empowering university talent cultivation, employment and career development, as well as greatly enhancing the positive influence of companies and brands on the younger generation. Since the launch of the program in 2022, mentors from 44 companies, including McDonald's, Mondelez, Mars, Neusoft Medical, SDI UBS, Thermo Fisher Scientific, Ogilvy and other companies, have taught in 9 universities, including Fudan and Zhejiang University, for a total of 64 times.
