11月27日，2025全球品牌经济大会暨成都国际品牌发展论坛在成都盛大启幕。印度尼西亚驻中国兼蒙古国大使周浩黎受邀出席并发表开幕致辞，随后接受了国家服贸会《服贸会客厅》栏目的独家专访，就品牌建设、中国印尼经贸合作及区域品牌协同发展等话题分享深刻见解，为两国在品牌领域的合作勾勒清晰蓝图。

　　On November 27, the 2025 Global Brand Economy Conference and Chengdu International Brand Development Forum grandly opened in Chengdu. H.E.Mr.Djauhari Oratmangun, the Indonesian Ambassador to China and Mongolia, was invited to attend and deliver the opening address. Subsequently, he accepted an exclusive interview with the CIFTIS Interview segment of the China International Fair for Trade in Services, sharing his profound insights on topics such as brand building, China-Indonesia economic and trade cooperation, and regional brand synergy, outlining a clear blueprint for cooperation between the two countries in the branding field.

印度尼西亚驻中国兼蒙古国大使周浩黎致辞

Address by H.E. Mr. Djauhari Oratmangun, Indonesian Ambassador to China and Mongolia

　　“这是我多次到访成都，收到参会邀请时我非常高兴能再次回到这座城市。”周浩黎大使在专访中首先表达了对成都的喜爱。谈及大会“经济与品牌”的核心主题，他强调，品牌是合作与产品推广的关键所在，而信任则是品牌建设的基石，“品牌建设是一个过程，就像印尼外交理念一样，品牌与外交有着共通之处——两者都建立在信任之上。”这一观点也成为他开幕致辞中传递的核心思想，引发现场嘉宾的广泛共鸣。

　　"This is one of my many visits to Chengdu, and I was very happy to be back in the city when I received the invitation to the conference," Ambassador Mr.Djauhari Oratmangun first expressed his fondness for Chengdu during the interview. Discussing the core theme of the conference, "Economy and Brand," he emphasized that the brand is the key to cooperation and product promotion, while trust is the cornerstone of brand building. "Brand building is a process, just like Indonesia's diplomatic philosophy, branding and diplomacy have a common thread—both are built on trust". This perspective became the core idea he conveyed in his opening address, resonating widely with the guests present.

　　本次大会上，“天府国际品牌发展联盟”的启动成为焦点之一。恰逢中国印尼建交75周年，两国已在长期交往中建立起深厚信任，并将双边关系提升为全面战略伙伴关系，这为双方在各领域的合作奠定了坚实基础。周浩黎大使指出，中国是印尼最大的贸易伙伴和第二大投资来源国，经贸合作的紧密性为品牌领域的协同发展创造了得天独厚的条件。

　　The launch of the "Tianfu International Brand Development Alliance" was one of the highlights of this conference. Coinciding with the 75th anniversary of the establishment of diplomatic relations between China and Indonesia , the two countries have established deep trust through long-term exchanges and have elevated their bilateral relationship to a Comprehensive Strategic Partnership. This lays a solid foundation for cooperation in various fields. Ambassador Mr.Djauhari Oratmangun pointed out that China is Indonesia's largest trading partner and second-largest source of investment, and the closeness of economic and trade cooperation creates unique conditions for synergistic development in the brand sector.

周浩黎大使参加天府国际品牌发展联盟启动仪式

　　Ambassador H.E. Mr. Djauhari Oratmangun participating in the launch ceremony of the Tianfu International Brand Development Alliance

　　“在当前区域架构、地缘经济与地缘政治的发展格局下，参与其中并作出贡献离不开品牌的支撑。”周浩黎大使表示，中国与印尼可携手带动东盟，共同打造具有全球影响力的区域品牌形象，向世界展示双方及东盟地区对全球经济的积极贡献，推广优质产品。他认为，“天府国际品牌发展联盟”的设立，将进一步助推中国与印尼乃至东盟各国在品牌领域的合作，加速合作进程、提升合作水平，为区域品牌协同发展注入新动能。

　　"Under the current development pattern of regional architecture, geoeconomics, and geopolitics, participating and contributing requires the support of brands," stated Ambassador Mr.Djauhari Oratmangun. He expressed that China and Indonesia can work together to lead ASEAN, collectively creating a regional brand image with global influence , showcasing the positive contributions of both sides and the ASEAN region to the global economy, and promoting quality products. He believes that the establishment of the "Tianfu International Brand Development Alliance" will further boost cooperation between China, Indonesia, and other ASEAN countries in the brand field , accelerating the cooperation process, raising the level of collaboration, and injecting new impetus into regional brand synergistic development.